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Targeting cigarette marketing to youth
Posted: 01.16.2011 at 12:03 PM
Laura Hand

Laura Hand anchors CNY Central's Weekend Today in Central New York.

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New effort to curb teen smoking

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What an adult sees, and what a young person sees, may be very different in a store.  Now, Tobacco Free Onondaga County is asking parents to look at store shelves and checkout counters as a child might, to see how tobacco companies are marketing to younger audiences.
Jackie Shostack, with Tobacco Free Onondaga County says tobacco companies spend a million dollars a day in New York State to market to young people as 'replacement' smokers.  She says the latest changes involve packaging--cigarettes look more like gum and candy, as a way of attracting younger users.
Shostack says what's being done is not illegal, but that parents should be aware, to help their children make wiser decisions about what they're buying.
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