An example of a "Some eCard"
You see them daily when you log on to Facebook, funny and oftentimes crude electronic cards that generally elicit a chuckle, sometimes earning a "share" to your friends. The company behind the cards is ready for Father's Day with one that reads, "Dad, I promise to one day give you grandchildren who annoy me as much as I annoyed you."
If you simply go by the explosion of the cards' popularity on Facebook, you might think the company that produces the images, Some eCards is new. However, it was founded in 2007. With greetings like "Sorry for what I said during my blackout" and "Thanks for lowering your expectations of me," the Some eCards website offers cards mixed with comedy and a dash of bitterness.
The company is the brainchild of two New York City-based ad creative directors, Brook Lundy, 36, and Duncan Mitchell, 37. They were both featured in a New York Times article as the site was nearing its millionth visitor back in 2007. Time magazine named Some eCards one of the Top 50 Websites of 2008.
Duncan Mitchell, a co-founder of Some eCards, said the typical campaign gets about 100,000 views. That doesn't take into account Facebook, where posts can rack up several thousand shares. Even Pinterest has proven a redistribution platform with "repinned" brand cards.
Some eCards has a Facebook page and you can follow the company on Twitter.
