Proposed law would limit volume of TV commercials
Posted: 06.17.2009 at 5:38 PM
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WASHINGTON, DC -- Commercials are a part of watching television. Congress is considering legislation that would turn down the volume of those commercials. It's called the Commercial Advertisement Loudness Mitigation Act, or "CALM". Under the proposal the federal communications commission would limit ad volumes on TV so they wouldn't be as noisy.

Josh Worley of Phoenix supports that. He says, "The TV gets really loud when the commercials come on."

Jim Marco, director of engineering for WSTM, WTVH and WSTQ, says there is an absolute maximum for loudness of commercials and anything under that is considered to be an acceptable level. "TV ads are intentionally produced to be loud to get your attention," Marco says.

The bill that's in front of Congress would set a new standard so that commercials could not be broadcast at a louder volume than the programs they follow. Marco says considering all the variables, legislative control would be difficult.

There's always the option that some take and that's to manually lower the volume when commercials come on or do nothing.

"I'm perfectly fine with it, doesn't bother me at all," says Chris Breland of Syracuse.

The legislation is now before the House Committee on Energy and Commerce.