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FOX will air Lane Bryant lingerie ad
Posted: 04.23.2010 at 9:45 PM
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A controversial lingerie ad is getting some play after all. According to trade publication Adweek, FOX will air a Lane Bryant ad that has a lot of you talking.
Lane Bryant claims both FOX and ABC refused to air the ad during hit shows. The clothing company claims it's because the ad features a full figured model, unlike lingerie commercials from Victoria's Secret.
FOX says it asked Lane Bryant to re-edit the ads, similar to requests made to other advertisers. Lane Bryant refused to make the changes.
FOX has agreed to play the commercial in the last few minutes of American Idol on Wednesday night.
Click here to read the full Adweek article.
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