NEW YORK -- Slow down. That's the message from State Police who will be out in full force next week looking for speeders.

New York State Police are launching a traffic enforcement campaign called "Speed Week" to target speeding drivers. It will run from August 8th through 14th.

This campaign coincides with the NASCAR race at Watkins Glen International Raceway on August 14th.

Speed is the leading cause of death on New York State's highways. It's also a contributing factor in about one third of deadly crashes each year. Heavy traffic during summer months increases the risk highway crashes for everyone.

Next week, every available state trooper will be on patrol, looking for speeders, impaired drivers, people who aren't buckled up.

"Too often, police officers witness first-hand the tragic and often needless loss of life resulting from highway crashes", Major Donald DePass said. "Many of these highway deaths and injuries result from common but illegal actions such as speeding. We're encouraging the public to think about their driving behavior and comply with speed limits, to help prevent needless tragedies."

Slowing down your speed doesn't just help save lives. It can also save you money on gas.

According to fueleconomy.gov, " You can assume that each 5 mph you drive over 60 mph is like paying an additional $0.30 per gallon for gas". That can add up to hundreds, if not thousands of dollars a year in savings for the average driver.

"Although aggressive enforcement is essential to saving lives, we encourage motorists to voluntarily comply with New York's traffic laws. By driving within posted speed limits drivers can help ensure safe and uneventful travel or themselves and their families," Major DePass said.

Are you concerned about speeding drivers? Do you think this campaign will work? What do you think it will take to get people to slow down? Leave your thoughts below.