SARANAC LAKE (AP) -- When Mother Nature hands you frozen lemons, turn them into frozen lemonade and sell it.

That's what tourism interests hope to do with a new marketing campaign being launched in Saranac Lake, the Adirondack village often recognized by the National Weather Service as the coldest spot in the nation on many winter days.

Tourism officials tell the Adirondack Daily Enterprise that Saranac Lake's Winter Wonderland Festival will highlight the area's notoriety as the "coldest spot in the U.S." by using the tag line "Come to the Adirondacks' coolest place!"

Temperatures in the region can plunge to minus 30 or colder during the winter. Saranac Lake and the nearby Lake Placid area are popular wintertime destinations offering skiing, skating, snowshoeing, snowmobiling and other outdoor activities.

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